Hoque, Mohammed Ziaul; Alam, Md Nurul (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-10-16)
Until today, inadequate food supply, malnutrition, food adulteration, etc., are still the key concern in developing economies. In order to address these issues of food security crisis, and to stimulate a sustainable supply of liquid milk (LM), a consumer behavior model was created, in which consumers’ perceived knowledge, trust and risk were the major catalysts. To shed light on this context, the ...